🧪 What is The Style Lab?

The Style Lab is your go-to space for mastering personal style, discovering what truly works for you, and curating a wardrobe you actually want to wear. Whether you're just beginning your style journey or taking your existing wardrobe to the next level, this is where you'll have those wonderful 'ah-ha' moments that elevate your style and your confidence 🦋

At the heart of The Style Lab is The 12 Competencies of Personal Style: a free, 12-module email course designed to help you:

• Understand your body type and color palette

• Define your unique style aesthetic

• Curate a wardrobe designed to amplify your life

I post new style insights every Tuesday, along with monthly Style Lab Q&As and Capsule giveaways (for paid subscribers), and occasional bonus content along the way.

👋 Who am I?

I’m Alyssa, an ex-engineer turned personal style mad scientist.

I’ve always been a creative person, but for years, I struggled with my style. I found myself constantly overthinking outfits and feeling disconnected from my wardrobe. Despite being obsessed with fashion (and investing way too much time and money into it), I still didn’t know what actually worked for me, or how to bring my vision to life.

That’s when I realized: we’re taught the fundamentals of fine art, music, even writing, but no one teaches us the foundational principles of getting dressed. So I did what any engineer would do. I broke it down, ran experiments, and built a personal style framework grounded in clear principles that unlock creativity instead of restricting it.

Now, I help other smart, curious women do the same: clarify their style, build a wardrobe they actually want to wear, and finally feel like themselves.

💌 What do I get if I subscribe?

Free subscribers receive:

• The full 12 Competencies lesson series

• Weekly public posts exploring the art + science of personal style

• Styling prompts and curated resources

Paid subscribers ($7/month or $50/year) receive:

• The complete 12 Competencies course, including lessons, exercises, and private discussion threads

• Monthly Style Lab Q&A where I answer your personal style questions directly

• Community access: comment and connect with like-minded style seekers

• Extended content in most posts: more tips, outfits, and deep dives

• Access to enter the monthly Capsule giveaway: each month, I’ll create a capsule wardrobe example based on a paid subscriber’s body type, color palette, and personals style goals

🔎 Where else can I find you?

You can also connect with me through YouTube and Instagram. But here? Here we can connect directly and take a deeper dive into your personal style journey—together!

💡 Why Subscribe?

Reader support allows me to keep creating in-depth, independent content, helping more women feel confident and creative with their personal style. If The Style Lab has helped you, I hope you’ll consider supporting it as a paid subscriber.